Maven ×
Ōura

I put together a creative proposal covering everything from intake and review gates to cross-functional SLAs, laying the operating framework the work would run on. From there, it was about establishing the brand toolkit: visual direction, North Star messaging, and the asset suite that would carry the work from a closed pilot to global GA. Only final, approved materials reached Ōura.

Keeping creative work moving across seven teams without losing quality or momentum was the core challenge. I was the creative thread running through all of it: syncing timelines across GM, PMM, MGM, Comms, Social, Product, and Growth, surfacing blockers early, and making sure the right people had the right context before decisions had to be made.

Asset reviews ran through a single consolidation point: distilling input from multiple stakeholders into one clear, actionable round before anything moved externally. I managed the creative budget and coordinated with production vendors and freelancers to scale execution where the scope demanded it. The range was wide: in-app experiences developed alongside the product team, campaign assets across paid, owned, and earned channels. Every deliverable followed the same governance path, ensuring consistency across every touchpoint and a partner experience that matched what we'd set out to deliver.

After the pilot, we ran a retro to capture what worked, what created friction, and what would change for each subsequent phase. Those insights fed directly into the partnership playbook: a documented operating model for how Maven approaches a launch of this caliber, built to be handed off and repeated.